Many thanks to the extremely talented Sarah Robertson and her wonderful team at
"CREATIVE STATE" for their valued web and design expertise over the past six months in creating and designing the new improved Magenta Ink! web site which went "live" this weekend. They are an incredible team of dedicated designers with exceptional talent and skills in the technical world that we live in. Sarah listened patiently about motifs, monograms, ink colours, envelope liners, font choices, print techniques and although a designer herself, stationery jargon can take on a whole new league of it's own.
I just wanted the whole ordering process to be as simple and headache free as possible because it can just be a complete mind field if there is too much choice. It won't be the first time that I have heard a client say I didn't realise there was so much to it and there was so much choice. So hopefully the new Magenta Ink! site will guide customers through the selection process of ordering customised stationery with as much ease as humanly possible. Sorry guys, but you just have to bite the bullet and some point to make that decision on script or sans serif font, mushroom ink or charcoal ink. Motif or Monogram, Thermography Print or Letterpress Printing! Sarah and I discussed the whole process so many times I'm sure she was dreaming the process, that's how dedicated they are to their clients.
Although Magenta Ink has been established for six years now and
CREATIVE STATE designed the first web site, which was dearly loved I may add, a business can be very much like a child going through the different stages and development of its life. Developing a brand over a period of time is not always an easy task, especially these days with the world wide web and so many other great web sites vying for attention. It's good to move with the times developing your brand at the ages and stages that things need re-addressed and refreshed. Social media is moving at the rate of noughts and its sometimes hard to keep up! But there are business's out there that I indeed would not have heard about and made connection with otherwise. I have always been fortunate to travel far and wide with my business meeting new designers and sharing in their experiences which has been an absolute delight and has truly enhanced my knowledge and experience in the stationery business. I have also shared my expertise as sharing back is part of the experience. The key to life is sharing, not taking or stealing clients as that is a hurtful experience and in the long run its very short sighted. It is important to be your own brand and have your own unique personality so hopefully with Magenta Ink! and her new grown up make over she is truly developing into her stride and style.
I love the fact that our image has remained clean, fresh and modern. Thank you
CREATIVE STATE I enjoy things which are editorial in feel coming from a background in advertising and communication myself before entering the social stationery business. I look forward to any feedback and hope you will enjoy the new site, future designers which will come online month by month and the development of our new monograms and products online! which is a lovely buy and go concept that Brides and Grooms can get to grips with.
Enjoy...
Adrienne x
P.S It still doesn't stop you making an appointment to come to the studio though for a one hour FREE stationery consultation if you are able and live near enough to make the trip. We welcome you to come and enjoy the experience of seeing the real articles, so pick up the phone to discuss your requirements on 0131 220 9227 or email info@magentaink.co.uk We can help you through the process with ease and fun!
